How SEO Works

What is Search Engine Optimization?

Let’s start with an example. You’re interested in finding a pizza shop. You go online and enter the term “pizza shop near me” in the Google search bar. The top listings appear from the search with ads next to it and below, are other valuable results.

What Google did was to brag about or ranked the websites it gave you as suggestions because they are legitimate.

Google also looked at your current location, where you logged in from and gave you an excellent match based on the keywords you entered.

Google is playing matchmaker. That in a nutshell is Search Engine Optimization.

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