Isn’t it the same for business but most importantly content creation? Content consistency is so pivotal right now as it sets you apart from your competitors. All your customers need is a business that understands them and one that will consistently show up for them.
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In coining an effective digital marketing plan, the aim is to incorporate live virtual events or partnerships.
It’s not about having your business on Facebook, Instagram, Twitter, etc. but amplifying the public relations component of your marketing mix.
In essence- don’t just stand there! Interact with people, call them to action, and let them get to know you.
Give them opportunities to share in your conversation or whatever your company is focusing on at the moment. The aim is to be inclusive and create a buzz on your social media platforms.
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What is Search Engine Optimization?
Let’s start with an example. You’re interested in finding a pizza shop. You go online and enter the term “pizza shop near me” in the Google search bar. The top listings appear from the search with ads next to it and below, are other valuable results.
What Google did was to brag about or ranked the websites it gave you as suggestions because they are legitimate.
Google also looked at your current location, where you logged in from and gave you an excellent match based on the keywords you entered.
Google is playing matchmaker. That in a nutshell is Search Engine Optimization.
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Never in a million years would I have thought that I would have to question the integrity of anyone that I’ve ever worked with at any point of me being an entrepreneur. Typically if I get a bad feeling, vibe or the energy is off in any situation that’s enough for me to walk away from any business transaction, and trust me…after 20 plus years in business you will definitely get those feelings at some point.
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Being an entrepreneur or business owner is an already challenging lifestyle. Despite what many perceive from the outside looking in, entrepreneurship is not as glamorous as you see on social media. Business owners experience many difficult roller coaster trials and have to make life-altering decisions that will affect not only themselves but also the ones whom they support.
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Covid-19 has changed everything. From the way we work to the way we live, nothing is the same as before. This massive yet sudden shift in market dynamics has left most businesses struggling to stay afloat.
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I had the opportunity to host the Live Podcast Tour August 23rd in Atlanta Georgia at the Midtown Collective. I decided to kick off the tour in Atlanta for a couple of reasons, one I had a speaking engagement the following day and I always want to make the most of my trips.
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The Winning Your Live Podcast Tour is an event that will be taken around the world to promote personal and professional development.
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There are so many people that I admire for taking that leap of faith into full time entrepreneurship and had the courage to make lemon meringue pie out of lemons.
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