Staying Relevant And Boost Sales With Digital Marketing During A Pandemic
Being an entrepreneur or business owner is an already challenging lifestyle. Despite what many perceive from the outside looking in, entrepreneurship is not as glamorous as you see on social media. Business owners experience many difficult roller coaster trials and have to make life-altering decisions that will affect not only themselves but also the ones whom they support. With that being said, when life happens, and something so tragic like pandemics occurs, its’ enough stress to send any entrepreneur to a mental meltdown. Only the strong-minded, creative, and quick on their feet individual will make it.
It is vital to have a game plan for when these financial devastates occur. During times like these, it is essential to embrace digital marketing. Digital marketing is more of a fluent strategy for online businesses, but during pandemics, brick and mortar businesses need to adapt as well. Here are 3 tips on how any business can utilize digital marketing, to keep themselves relevant and boost sales during a pandemic.
Connect through email.
“The money is in the list” is not a famous quote without reason. Indeed, growing a robust and long email list of leads for your business will, in turn, increase profits exponentially. Email marketing is the main strategy for lead generation in the world of online business. However, it is a proven method that has also increased profits for brick and mortar businesses alike. There are many flavors of how to implement email marketing, but the best are the ones tailored to specific business goals, as it reaches a defined business audience. It is crucial to have consistent communication with your business’s audience.
Sell digital or physical products that complement your business’s main services.
Selling digital products is the strategy to create passive, low cost, no inventory, 24/7 income for your business. Digital products are all well and good for online companies, but what about the physical shops like restaurants or barbershops? How are they to get in good with this passive treasure field? Simply sell low cost, small in size, physical products that complement the business's main product or service.
Here are some examples:
Salad dressings or sauces that customers can use on their own foods at home.
Haircare products or accessories.
E-books and easy to follow guides that customers can mimic.
Online courses or membership groups where customers can congregate and learn with like-minded folks.
Get social - show up and show out on social media.
Pandemic or not, the love to fellowship and connect with others will never cease but grow stronger among humans. People love to see behind the scenes, daily life, and helpful tips from their favorite businesses or entrepreneurs. Entrepreneurship calls for influence and to make a positive change in the world. So whether you have an online or physical business, get social, show up, and show out! If you’re just getting started, focus on one social media outlet and give it everything your business has to offer!
Follow these digital marketing strategies, and you will surely see positive growth in sales and influence within your industry.