In coining an effective digital marketing plan, the aim is to incorporate live virtual events or partnerships.

It’s not about having your business on Facebook, Instagram, Twitter, etc. but amplifying the public relations component of your marketing mix.

In essence- don’t just stand there! Interact with people, call them to action, and let them get to know you.

Give them opportunities to share in your conversation or whatever your company is focusing on at the moment. The aim is to be inclusive and create a buzz on your social media platforms.

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