Isn’t it the same for business but most importantly content creation? Content consistency is so pivotal right now as it sets you apart from your competitors. All your customers need is a business that understands them and one that will consistently show up for them.
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In coining an effective digital marketing plan, the aim is to incorporate live virtual events or partnerships.
It’s not about having your business on Facebook, Instagram, Twitter, etc. but amplifying the public relations component of your marketing mix.
In essence- don’t just stand there! Interact with people, call them to action, and let them get to know you.
Give them opportunities to share in your conversation or whatever your company is focusing on at the moment. The aim is to be inclusive and create a buzz on your social media platforms.
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What is Search Engine Optimization?
Let’s start with an example. You’re interested in finding a pizza shop. You go online and enter the term “pizza shop near me” in the Google search bar. The top listings appear from the search with ads next to it and below, are other valuable results.
What Google did was to brag about or ranked the websites it gave you as suggestions because they are legitimate.
Google also looked at your current location, where you logged in from and gave you an excellent match based on the keywords you entered.
Google is playing matchmaker. That in a nutshell is Search Engine Optimization.
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