How to Build a Brand Strategy

How to Build a Brand Strategy

When I was a teen, I wish I had the power to create the perfect soul mate.  Many persons have a list of qualities or a well thought out idea of the type of spouse they would want in their corner for a lifetime.

Not many of us are lucky to find our ideal spouses but what if I told you that you have the innate power to create the perfect brand for your business- Yes you!

Back in the day, businesses grappled with the newness of having a social media presence but they have evolved.

 Now, more than ever, businesses have realized that having a social media marketing plan and presence is pivotal to their success. The novel pandemic is just a knee-jerker that concretized such consciousness.

Let’s dive into five (5) components that are essential to attracting and converting your perfect customer:

1.       Creating an Affair:

In coining an effective digital marketing plan, the aim is to incorporate live virtual events or partnerships.

 It’s not about having your business on Facebook, Instagram, Twitter, etc. but amplifying the public relations component of your marketing mix.

In essence- don’t just stand there! Interact with people, call them to action, and let them get to know you. 

Give them opportunities to share in your conversation or whatever your company is focusing on at the moment. The aim is to be inclusive and create a buzz on your social media platforms.

2.       Tell Your Brand Story

Oh how I love a good story and most people do too! There’s one fundamental truth about human beings- we strive on connection.

There’s power in your narrative and who you are as a company. Your story is a reflection of your mission, identity, core values, and vision for your company.

 I’m not telling you to concoct anything fake to impress people as persons can spot ingenuity a mile away. All I’m saying is to share the heart and soul of your company authentically.

People want to do business with companies they trust and can relate to. Even though your business may be virtual, you want a personal connection with each customer.

 When you share your core, it gives you an opportunity to connect more.

3.       Know your Tribe

I’ve heard business owners say “everyone can buy my product”- no argument there, there’s truth to that statement. However, it’s complex to have one message that reaches and appeals to different people in a specific way.

Hence, the importance of finding your niche. Your niche doesn’t have to be rigidly defined and may have varying personas but it does mean that whatever you are offering is flexible enough to create a personal connection with your prospective client.

 Here’s an example- some persons love interacting via Instagram and then there are some who you’ve got to call because it’s more personable to them. There’s power in having a one-on-one conversation so get to know who is who and your business will soar.

4.       Quality Content Planning

Sometimes all you need is a little planning. When you find your tribe, you want to keep them engaged and that can be done through high-quality content creation.

You want to keep the communication line open between you and your customer base.  It’s advised that you have a content calendar where you plan when and what you’ll post as content. Additionally, it should be in line with your overall marketing objectives.

Content is not confined to photoshoots.  It could mean your video scripts, blogs, email blasts etc. You can plan some photoshoots at home, in your back yard, etc.  however the goal is to design creative solutions to reach your audience.

 A  Great Website

 Newsflash- You can have a ton of followers, a ton of engagement but you need an actual place to convert their interest into something meaningful. Take them to your website.

Once they are there, you can leverage your power to provide more content e.g. an ad campaign that leads buyers to an e-book, free training, or event. Of course, you get to decide what your sales marketing funnel looks like.

I particularly value the idea of giving service and now is the perfect time to share expert knowledge and build our communities.

In these transitional times, it’s about going the extra mile, stepping outside of your comfort zone and doing something different but value-added.

I’m all about your business winning in this digital space and I would like to share some nuggets of wisdom:

If  You Need Help, Ask:

If marketing is not your strength, then it’s completely okay to ask for help. You can hire someone to get you much further than you could ever go should you charter strange waters by yourself.

Look at it as an investment in your business and yourself. It is essential to put more thought into your creative brand and make it something viable.

It’s not smart to waste time on something you aren’t good at in comparison to outsourcing and using your time in your strong areas. On that note, it leads me to my next point:

Value Your Time:

If you’re a new entrepreneur, you may not have a hefty budget or large resources but you can put your hours in areas that will propel you towards your goal in the most efficient manner.

Additionally, I’m a multi-skilled person but I try to stay focus on the most impactful areas of my business and allow my team members to specialize in their area of strength.

 I don’t feel pressured to do every single task and that is liberating. When we partner with the right people, we achieve our goals faster.

I am challenging you to focus on areas where you can be the most productive, most lucrative, and then go from there. I promise if you follow this strategy, there will be a dramatic shift in your business.

Remember when customers are interested in you, they are looking for results. So your focus, your brand, your communication channels should always scream results-oriented. Your results are what keep you in the game and I want you to stay in the game.

Keep Current:

In these times, people are seeing the ease of doing things virtually from buying groceries to ordering home supplies among others. Apparently, a lifestyle shift is taking place in our society. A byproduct of that is there’s more appreciation for relationships, partnerships, and collaboration.

To keep abreast, one needs to stay ahead of the curve by thinking value-added.  Simply sit and consider what value can my business bring a year from now, five years from now, or the next ten years- you get the gist.

Technology is ever-changing and one needs to be aware of the needs of your target audience as well as using the right tools to ensure they are keeping up with you. Of course, continue to invest in consistent research and use the information out there to your advantage.

I am cheering you for as we are in this together. Let me know how you go about building your brand. Feel free to comment or like below.